A marketing executive plans and runs campaigns, works with sales on leads and channels, manages brand and digital marketing, and tracks what each campaign returns.
Read this first. This page rests on one dated pay figure from a named source. That is evidence of what that source states, not of what Marketing Executive roles pay across India.
●VERIFIED
≡1 observations
◷Latest 2026-06-30
Salary✓VERIFIED1 obs · MEDIUM
Demand↑SIGNAL+15% retail postings · August 2026, year-on-year
Skills↑SIGNAL2 of 2 with a sector signal
Location◐LIMITED32 cities · PLFS state factor
Industry↑SIGNAL+9% projected 2026 (Aon)
What the work is
In banking, marketing officers promote and sell the bank's products: loans, deposits and cards. That is the only figure this page holds, the Marketing Officer post that IBPS fills for 11 public sector banks.
How people enter it
A degree, then often an MBA
A degree in any subject; an MBA or PGDM in marketing for management-track posts.
Public sector banks
IBPS asks Marketing Officer candidates for a degree plus a two-year full-time MMS, MBA, PGDBA, PGDBM, PGPM or PGDM with a marketing specialisation.
Digital skills
Analytics, search and social media tools are now part of most marketing jobs.
What the pay figures say
One dated figure is on file. It comes from an employer's own notice. It took effect on 30 June 2026. Each card says what the figure is; open "How the figure is read" for the method and what it leaves out.
11 public sector banks (via IBPS) · Marketing Officer, Scale I₹5,81,760 a year
Basic pay × 12: ₹48,480 per month (scale to ₹85,920) 11 participating public sector banks
Employer noticeIBPS CRP SPL-XVI (vacancies of 2027-28) · effective 30 June 2026
How the figure is read
Marketing Officer (Scale I): starting basic ₹48,480 per month × 12; scale ₹48,480–85,920; allowances per participating bank. Starting basic pay × 12; excludes DA, HRA and other allowances.
Limits. Basic pay only; allowances vary by bank and posting. A public-sector-bank officer scale — not a private-sector benchmark for this role.
Industry: consumer goods, technology, banking and business-to-business marketing pay differently.
Variable pay: sales-linked marketing roles often pay incentives on targets.
Function: brand, digital, product and trade marketing are separate career paths.
Questions
What do the Marketing Executive posts on this page pay?
11 public sector banks (via IBPS), Marketing Officer, Scale I: Basic pay × 12: ₹48,480 per month (scale to ₹85,920), recorded here as ₹5,81,760 a year (IBPS CRP SPL-XVI (vacancies of 2027-28)).
Is that the take-home pay?
No. A figure given as basic pay leaves out dearness allowance, house rent allowance and the other allowances paid on top of it, and it is before income tax and provident fund or NPS deductions. The CTC breakup calculator on this site works out a monthly in-hand figure from a CTC.
Does this page show private-sector marketing pay?
No. The only figure on file is the public sector bank Marketing Officer scale. Private companies set their own pay and have not published figures this site can cite.
Roles in Marketing first, then the rest of the covered set. Listed so a comparison is one click away — no role is ranked above another, and a role appears here only when it has sourced observations of its own.